The Tourism Program seeks to sustain and grow Ontario's tourism industry through the Ontario Tourism Strategy, which directly links to the priority Strong People, Strong Economy and key result to Ensure a Competitive, Business Environment that will Attract Jobs to, and Investment in, Ontario's Economy. The Ministry works in partnership with tourism associations and businesses to strengthen and build the tourism industry and promotes Ontario worldwide as a premier, four-season tourist destination. Activities include working with stakeholders to develop destinations and innovative tourism experiences, identifying tourism development opportunities, and providing strategic intelligence to keep tourism stakeholders well informed about trends, issues, and visitor expectations. Ministry agencies support the Ontario Tourism Strategy and market Ontario tourism domestically and abroad. The Ministry is working on transformation initiatives to revitalize the tourism agencies, increase agency sustainability and improve service to the public.
| VOTE -ITEM # |
STANDARD ACCOUNT BY ITEM AND SUB-ITEMS | |||
|---|---|---|---|---|
| OPERATING EXPENSE | ||||
| 3802-1 | Tourism | |||
| Salaries and wages | 7,905,000 | |||
| Employee benefits | 1,170,500 | |||
| Transportation and communication | 655,000 | |||
| Services | 5,579,200 | |||
| Supplies and equipment | 986,900 | |||
| Transfer payments | ||||
| Grants in Support of Tourism Investment Development | 513,000 | |||
| Ontario Tourism Marketing Partnership Corporation | 46,214,100 | |||
| Ontario Place Corporation | 1,250,000 | |||
| St. Lawrence Parks Commission | 7,592,200 | 55,569,300 | ||
| Total Operating Expense | 71,865,900 | |||
| Sub-Items: | ||||
| Investment Development | ||||
| Salaries and wages | 1,590,400 | |||
| Employee benefits | 221,000 | |||
| Transportation and communication | 208,600 | |||
| Services | 1,972,000 | |||
| Supplies and equipment | 55,000 | |||
| Transfer payments | ||||
| Grants in Support of Tourism Investment Development | 513,000 | 4,560,000 | ||
| Tourism Marketing | ||||
| Transfer payments | ||||
| Ontario Tourism Marketing Partnership Corporation | 46,214,100 | 46,214,100 | ||
| Tourism Division | ||||
| Salaries and wages | 6,314,600 | |||
| Employee benefits | 949,500 | |||
| Transportation and communication | 446,400 | |||
| Services | 3,607,200 | |||
| Supplies and equipment | 931,900 | |||
| Transfer payments | ||||
| Ontario Place Corporation | 1,250,000 | |||
| St. Lawrence Parks Commission | 7,592,200 | 8,842,200 | 21,091,800 | |
| Total Operating Expense | 71,865,900 | |||
| Total Operating Expense for Tourism Program | 71,865,900 |